Many leadership teams set Rocks that make the business better today without thinking about whether those Rocks make the business more valuable tomorrow.
Let's start with something most business owners don't love thinking about: every one of us will eventually exit our company. The only real question is whether that exit happens on your terms or someone else's.
The companies that command premium valuations when they sell didn't get there by scrambling to prepare six months before a transaction. They got there because of years of intentional quarterly decisions.
EOS companies unintentionally miss one of the greatest opportunities the Rock-setting process has to offer. They focus on operational improvements without asking a critical question: Will this Rock increase the transferable value of the business?
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